Loser! The Art of the Insult

Mike Starkey writes: During the 2018 Centennial of World War I, Donald Trump was scheduled to visit the Aisle-Marne American Cemetery in France. The relentless rain made helicopter travel to the Cemetery impossible, but aides informed the President he could be driven instead. Trump’s response, according to accounts from a senior Defence Department official, was that he didn’t want to visit the cemetery, as it was ‘filled with losers’.

On the same trip, Trump reportedly said the 1,800 US marines killed in the World War I Battle of Belleau Wood were ‘suckers’ for being killed. When reports of Trump’s dismissive language about dead American service personnel appeared in the Atlantic magazine, a media storm erupted. Trump denied the reports, but in 2023 his former Chief of Staff John Kelly confirmed that Trump had, in fact, used both slurs on the French trip. 

What is beyond doubt is that the language of losers and winners has long been Trump’s characteristic benchmark for evaluating humanity, the trumpian equivalent of Jesus’s sheep and goats. In interviews, social media posts and rally speeches, loser has been his insult of choice.