There has been a mighty ruckus about the National Trust and Cadbury’s decision to rename the traditional Easter Egg Hunt on National Trust properties the Cadbury Egg Hunt. Two things are quite striking about this story: first, that it concerns something pretty trivial; and second, that there has been widespread and strong reaction to it.
The National Trust was facing a membership boycott amid a growing backlash over the decision to drop “Easter” from the name of its annual Easter egg hunt. The charity and Cadbury’s faced criticism from all quarters including the Prime Minister, other faith leaders, and members of the Cadbury family over the “frankly ridiculous” decision to rename their annual event. Members said that they were reconsidering their payments to the National Trust as many took to social media to ask the charity how they could cancel their subscriptions.