Can churches become irresistible?

I recently came across a web article on the ‘done with church’ generation. When I saw the title, I rolled my eyes a little, expecting it to be yet another whingeing session dressed up as a mission strategy—but when I read it, I was pleasantly surprised. It offered the start of a genuine exploration of why committed Christians, who have been heavily involved in their local congregation, might simply give up on the church as an organisation.