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Preaching as creative act

9eec7f1d50a97224c5281632652fad6cIn my nearly ten years teaching preaching, and my 33 years of speaking and preaching, I have come to the conclusion that the best way of summarising the task of preaching (in whatever context) is answering the question:

What is God saying

to these people

at this time

through this text?

This roots preaching in the biblical text, but also makes it rooted in the particular context in which ‘preaching’ is happening (whether this context is formal or informal, primarily to God’s people or those who are not yet God’s people). It holds it in close company with the prophetic task of proclaiming God’s message, connecting the ‘there and then’ of Scripture with the ‘here and now’ of contemporary ministry.

This leads to the task of preparation having three distinct phases. The first and the last are the more analytic, and can be done at one’s desk. The first is engagement with Scripture, doing the hard work of understanding the words, sentences and ideas in the text, discerning (as far as we can) the context in which these things were either first said or first written (or both), and so understanding both the significance and the rhetorical impact of the passage in its literary and canonical context. We must do this, since what God is saying through this text today cannot be detached from what God was saying then—otherwise the text becomes an empty vessel into which we pour our own meaning, and God’s own speech is silenced.

The last part of the task is deciding how to say what we are going to say—the words, the movement and structure, the illustrations, verbal and visual. My usual habit is to do this at the last minute, since it depends on imagining myself in the preaching context, rehearsing what I am going to say, and making notes on that for when it comes to the ‘performance‘.

But in between these two ‘analytic’ tasks comes a creative moment. What is the connection between what we have been reading and understanding from our text, and what God is wanting to say in the context of those we are speaking to? It’s important to recognise that this question is quite distinct from the question of what the text ‘means’ or said originally, even if, in the first stage of preparation our mind jumps forwards to questions of connection and application.


There are several key things to note about the creative task. First, to be creative is to express something of what it means to be made in the image of God. In Genesis 1, God is depicted as a creative craftsman, forming and then filling the cosmos. Near the end of this creative process, God creates humanity ‘male and female, in his image’ (Gen 1.27), to continue to exercise his divine rule with delegated authority—but also presumably with the same creative instinct. The phrase ‘in his image and likeness’ (Gen 1.27, Gen 5.1, Gen 5.3) is applied to Adam’s son Seth in relation to his father; this is about family resemblance. When we are being creative, we might observe ‘Like Father, like son [or daughter]’. Interestingly, the idea of human creativity has a distinctively Christian basis to it; in the classical world art was mostly seen not as creativity but as imitation.

Secondly, creativity is closely associated with the work of the Spirit. It is the Spirit of God who hovers, (fluttering?) over the waters in Gen 1.2. It is the Spirit who overshadows Mary in the forming of new life in her womb (Luke 1.35). It is the same Spirit who will clothe the disciples with power from on high, in very similar language (Luke 24.49, Acts 1.8). It is hardly surprising, then, that the forming of God’s creative word to his people through the prophets is consistently associated with the work of the Spirit. In all these examples, the new thing that is formed comes as a gift, and so the primary action of the people concerned is to wait and to listen.

Thirdly, creativity needs space and time. One theory from the early 20th century (of Graham Wallas) suggested the creative task involved five stages:

(i) preparation (preparatory work on a problem that focuses the individual’s mind on the problem and explores the problem’s dimensions)

(ii) incubation (where the problem is internalized into the unconscious mind and nothing appears externally to be happening)

(iii) intimation (the creative person gets a “feeling” that a solution is on its way)

(iv) illumination or insight (where the creative idea bursts forth from its preconscious processing into conscious awareness)

(v) verification (where the idea is consciously verified, elaborated, and then applied).

Fourthly, at the centre of this process is the making of connections between disparate areas of experience. Steve Jobs once said:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

And the language that makes these connections is metaphor—carrying meaning from one term or idea and connecting it with another. This is why the most common form of speech in effective preaching is metaphorical. We read about David and Goliath and ask ‘What giants are we facing in our lives?’ We read of Jesus calming the storm, and ask ‘Which storms do we need to invite Jesus to calm?’ (encourage by Matthew’s own metaphorical expression for storm as ‘shaking’). We hear Paul, as it were, inviting the women out of the balcony in order to fully participate in the Spirit-gifted ministry of prayer and prophecy, and might ask ‘Who have we put in the balcony who needs to be invited down?’ And so on…


All this has implications for the space we give preaching in our diaries, and the way we organise our time. If the final ‘analytic’ task of putting things together happens close to the occasion of preaching, then the first analytic task, of working with the text, needs to happen as far ahead of this as is practical in order to make room for the creative task of listening to God and understanding the connections between our text and our context.

Slide25It also has implications for where we spend our time. Think for a minute: in what places, at what times, are you most creative? When do the fresh insights come? Where do you best hear God? For me, there are two (appropriate self-disclosure warning!): in the morning when I shave and shower; and when I take time out and go somewhere for coffee. This morning I got up, walked the dog, sorted breakfast, read this morning’s lectionary passages, checked Twitter and Facebook, answered the easy emails—all before heading back to the bathroom. And there the creativity flowed and I planned this blog post. If I had done things in the other order, and came from the bathroom to routine admin, then the creative moment would have been wasted.

In planning your week, where then will you put the first task of working on the passage, and where will you plan the ‘downtime’ needed for creative space? The work of preaching does involve some pulling at the oars—but it also involves hoisting our sails.


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9 Responses to Preaching as creative act

  1. Bernadette Burbridge August 28, 2014 at 7:23 pm #

    Thank you. I often ask people if they think they are creative and all too often the answer is ‘no’ (unless they have come to an arts based activity). Then I ask a question – it’s a bit facile but gets to the point fairly quickly: ‘When do you think you stopped being creative?’ I’m no longer surprised by the number of people who can answer that question with a specific moment in childhood and as a result of an adult comment or interaction. From then on they think creative people are a bit special.. and they are not special in that way. As you point out, we are all made in the image of a creator so allowing that element to die is pretty disastrous not only personally but for a world that is crying out for creativity, the ability to imagine what might be and how we might make it happen.

    Clearly creativity isn’t the preserve of certain activities and we have a calling to be creative in our approach to preaching and teaching as well as everything else we do. Could it be be that leaving ‘the words, the movement and structure, the illustrations, verbal and visual.’ too late in the process might not leave much time to work on those more demanding elements of presentation that make the difference? Of course, creativity is essential to every part of the preparation and delivery but In a culture in which everything is packed with a slick small screen edge, we all benefit from the preacher/ teacher who finds something surprising and fresh and honest. It just takes a bit more time…

    ps there are many routes to rediscovering creativity…

    • Ian Paul August 28, 2014 at 11:35 pm #

      Bernadette, thanks for the observations–really fascinating. In fact, I had a similar experience myself when 12 in an English/drama lesson, and it was quite a while before I rediscovered the confidence to perform again.

      I agree there are many routes, and I think that is why I pose the question ‘Where are you creative?’. A key issue is the relaxing of immediate demands and pressures, it seems to me.

  2. Dave August 29, 2014 at 9:56 am #

    Three of the most effective leaders and preachers I know offered these things about themselves :
    Everyday I go out for a long walk and ask God to fill me with The Holy Spirit.
    Spend eight hours preparing a sermon and eight hours praying for the people.
    Take a half or whole day every week as a retreat.
    Each have very fruitful ministry

  3. Gail August 29, 2014 at 3:13 pm #

    Ian, thanks for this. As someone new to preaching and blogging, it is very helpful! I laughed when I read the self-disclosure note. I cannot count how many times I have jumped out of the shower in search of a piece of paper to write down a message or blog outline that came to me during that few minutes! I finally put a notebook and pen in the bathroom. The thing that has helped me the most with creativity is mindfulness – being in the moment more and also keeping a small notebook around to write ideas, thoughts, and inspiration down when it hits!

  4. deacongill September 5, 2014 at 2:11 pm #

    My husband always ‘takes his sermon for a walk’ when preparing.

    I know just what you mean about that aha! moment. They don’t always come – but that doesn’t mean that the Spirit isn”t at work. It simply means that we may not know at the time how he is at work.

    Very useful post, even for us old hands – it’s important to touch base from time to time and not get lazy.

  5. Simon Coupland August 26, 2016 at 9:39 am #

    Yes, yes, yes! Thank you for this, Ian. But I would want less talk of ‘creativity’ and more of ‘openness to the Holy Spirit’ – hoisting your sails, as you say. I once heard the great teacher Dick Lucas speak on preaching and he majored on the preparation in the study but didn’t mention the Spirit once, so I asked about that. ‘In my preparation I take the Holy Spirit for granted’ was his reply. I don’t mean that unkindly – he really did believe and I’m sure trusted that the Spirit was guiding him, but there’s the rub. We can all too easily rely on our education, training, preparation, intellect, experience, commentaries, knowledge of the congregation and awareness of our context, and take the Spirit for granted. Only he can make the Bible like a two-edged sword, and turn a lecture or a beautifully crafted piece of oratory into the living, life-changing word of God. And what is the point of preaching if it’s not life changing?

    • Ian Paul August 26, 2016 at 9:47 am #

      Thanks–yes, I agree. As a charismatic, there is a danger that I too will take *mention* of the Spirit for granted in creativity…but I am not sure that was Dick Lucas’ danger!

      I think I would, though, want to avoid an unnecessary dichotomy between the work of the Spirit and human processes of creativity. I am not convinced that the Spirit brings us some additional information to the text, as if by magic…

  6. Simon Coupland August 27, 2016 at 7:52 am #

    You normally choose your words carefully, Ian, but ‘by magic’?? That implies I’m making God do something by processes I use. But my understanding of preaching is as revelation – as the preacher Paul says: “This is what we speak, not in words taught us by human wisdom but in words taught by the Spirit, explaining spiritual realities with Spirit-taught words.” (1 Cor 2.13) (And it’s not affected by the possible alternative translation of ‘to those who are spiritual’ at the end – the key is in the first half.) There is a very clear dichotomy posed in the previous verse: ‘What we have received is not the spirit of the world, but the Spirit who is from God, so that we may understand what God has freely given us.’ So I think there is a huge difference between ‘wise and persuasive words’ and ‘the Spirit’s power’, not only in the miraculous but also in creativity. Not to downplay human creativity at all – we need lots of that and should celebrate it, and using PowerPoint images, stories, illustrations etc. is good, right, and creative – love it! do it! – BUT I believe the best sermon is (to repeat myself) not a lecture, imparting information, or an attempt to ‘win over’ my listeners, however creatively, but a genuine revelation of what – as you so rightly say – God is wanting to say to these people from this text at this time.

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