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Preaching and creativity

9eec7f1d50a97224c5281632652fad6cIn my nearly ten years teaching preaching, and my 37 years of speaking and preaching, I have come to the conclusion that the best way of summarising the task of preaching (in whatever context) is answering the question:

What is God saying

to these people

at this time

through this text?

This roots preaching in the biblical text, but also makes it rooted in the particular context in which ‘preaching’ is happening (whether this context is formal or informal, primarily to God’s people or those who are not yet God’s people). It holds it in close company with the prophetic task of proclaiming God’s message, connecting the ‘there and then’ of Scripture with the ‘here and now’ of contemporary ministry.

This leads to the task of preparation having three distinct phases. The first and the last are the more analytic, and can be done at one’s desk. The first is engagement with Scripture, doing the hard work of understanding the words, sentences and ideas in the text, discerning (as far as we can) the context in which these things were either first said or first written (or both), and so understanding both the significance and the rhetorical impact of the passage in its literary and canonical context. We must do this, since what God is saying through this text today cannot be detached from what God was saying then—otherwise the text becomes an empty vessel into which we pour our own meaning, and God’s own speech is silenced.

The last part of the task is deciding how to say what we are going to say—the words, the movement and structure, the illustrations, verbal and visual. My usual habit is to do this at the last minute, since it depends on imagining myself in the preaching context, rehearsing what I am going to say, and making notes on that for when it comes to the ‘performance‘.

But in between these two ‘analytic’ tasks comes a creative moment. What is the connection between what we have been reading and understanding from our text, and what God is wanting to say in the context of those we are speaking to? It’s important to recognise that this question is quite distinct from the question of what the text ‘means’ or said originally, even if, in the first stage of preparation our mind jumps forwards to questions of connection and application.


There are several key things to note about the creative task. First, to be creative is to express something of what it means to be made in the image of God. In Genesis 1, God is depicted as a creative craftsman, forming and then filling the cosmos. Near the end of this creative process, God creates humanity ‘male and female, in his image’ (Gen 1.27), to continue to exercise his divine rule with delegated authority—but also presumably with the same creative instinct. The phrase ‘in his image and likeness’ (Gen 1.27, Gen 5.1, Gen 5.3) is applied to Adam’s son Seth in relation to his father; this is about family resemblance. When we are being creative, we might observe ‘Like Father, like son [or daughter]’. Interestingly, the idea of human creativity has a distinctively Christian basis to it; in the classical world art was mostly seen not as creativity but as imitation.

Secondly, creativity is closely associated with the work of the Spirit. It is the Spirit of God who hovers, (fluttering?) over the waters in Gen 1.2. It is the Spirit who overshadows Mary in the forming of new life in her womb (Luke 1.35). It is the same Spirit who will clothe the disciples with power from on high, in very similar language (Luke 24.49, Acts 1.8). It is hardly surprising, then, that the forming of God’s creative word to his people through the prophets is consistently associated with the work of the Spirit. In all these examples, the new thing that is formed comes as a gift, and so the primary action of the people concerned is to wait and to listen.

Thirdly, creativity needs space and time. One theory from the early 20th century (of Graham Wallas) suggested the creative task involved five stages:

(i) preparation (preparatory work on a problem that focuses the individual’s mind on the problem and explores the problem’s dimensions)

(ii) incubation (where the problem is internalized into the unconscious mind and nothing appears externally to be happening)

(iii) intimation (the creative person gets a “feeling” that a solution is on its way)

(iv) illumination or insight (where the creative idea bursts forth from its preconscious processing into conscious awareness)

(v) verification (where the idea is consciously verified, elaborated, and then applied).

Fourthly, at the centre of this process is the making of connections between disparate areas of experience. Steve Jobs once said:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

And the language that makes these connections is metaphor—carrying meaning from one term or idea and connecting it with another. This is why the most common form of speech in effective preaching is metaphorical. We read about David and Goliath and ask ‘What giants are we facing in our lives?’ We read of Jesus calming the storm, and ask ‘Which storms do we need to invite Jesus to calm?’ (encourage by Matthew’s own metaphorical expression for storm as ‘shaking’). We hear Paul, as it were, inviting the women out of the balcony in order to fully participate in the Spirit-gifted ministry of prayer and prophecy, and might ask ‘Who have we put in the balcony who needs to be invited down?’ And so on…


All this has implications for the space we give preaching in our diaries, and the way we organise our time. If the final ‘analytic’ task of putting things together happens close to the occasion of preaching, then the first analytic task, of working with the text, needs to happen as far ahead of this as is practical in order to make room for the creative task of listening to God and understanding the connections between our text and our context.

Slide25It also has implications for where we spend our time. Think for a minute: in what places, at what times, are you most creative? When do the fresh insights come? Where do you best hear God? For me, there are three (appropriate self-disclosure warning!): in the morning when I shave and shower; when I take time out and go somewhere for coffee; and spending time in the garden. The other morning I got up, walked the dog, sorted breakfast, read this morning’s lectionary passages, checked Twitter and Facebook, answered the easy emails—all before heading back to the bathroom. And there the creativity flowed and I planned this blog post. If I had done things in the other order, and came from the bathroom to routine admin, then the creative moment would have been wasted.

In planning your week, where then will you put the first task of working on the passage, and where will you plan the ‘downtime’ needed for creative space? The work of preaching does involve some pulling at the oars—but it also involves hoisting our sails. (First published in August 2014)


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8 Responses to Preaching and creativity

  1. Gill Kimber June 30, 2017 at 9:08 am #

    Geoff talks about ‘taking his sermon for a walk’ during incubation.

  2. Will Jones June 30, 2017 at 10:06 am #

    A lot of wisdom here.

  3. Chris Bishop June 30, 2017 at 11:02 am #

    Quite a few of my sermons come to me while in the shower – but then I am a Baptist..

    • Wolf Paul June 30, 2017 at 4:05 pm #

      Do you have an immersive shower? Or are you a sprinkling Baptist?

      • Wolf Paul June 30, 2017 at 4:11 pm #

        (also known as an Aspersiobaptist … as opposed to a Submersabaptist …)

        • Chris Bishop June 30, 2017 at 4:26 pm #

          The amount of sprinkling depends on how blocked the shower head is but I am generally immersive as it tends to get most of the dirt off – Wolf, you should understand that the fundamental theological difference between you Anglicans and us Baptists is that we are wet all over.

          As a creative innovation to my preaching I am trying to introduce ‘bungee baptisms’ but I may have to make the baptistry a bit deeper..

          • Wolf Paul June 30, 2017 at 7:09 pm #

            You know what they say about assumptions? 😉

            I was actually born and raised Catholic, came to faith through an interdenominational evangelical ministry, attended a Mennonite Brethren church for a while, then a Bible Church while in the US, and various Baptist churches for the last 17 years or so.

            If I need to label myself I use “catholic evangelical credobaptist” …

            And among the Austrian Baptists I hang out with “wet all over” is not an adequate image of being buried with Christ, just as “covered in mud” is not an appropriate description for the subject of a funeral … 😉

  4. Chris Bishop June 30, 2017 at 7:31 pm #

    You get them wrong – yeah I know! I cannot speak for the Austrian Baptists you hang out with Wolf, or your particular history of churchmanship but I know a few Baptists over here who I hang out with who would regard ‘wet all over’ as an image not necessarily describing Baptists as being buried with Christ…

    I do like your inspired term “submersabaptist” (I live in a naval town). I am going to see if we can get the name of our church to incorporate that at our next members meeting.

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